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Webinar: Web Analytics Guide for Gateway Websites—Getting Started with Definitions, Goals, and Metrics

June 12, 2019

Web Analytics Guide for Gateway Websites: Getting Started with Definitions, Goals, and Metrics

Presented by Shari Thurow, Founder and SEO Director, Omni Marketing Interactive

Learn how to use web analytics software to measure important user activities on your gateway sites. Track site traffic, search and browsing patterns, visitor info, page performance, top-performing pages, exit pages, and other key performance indicators (KPIs).

Webinar Slides

Other resources:
Persona Template (PPT download)
Calls to Action (CTAs) Worksheet (XLS download)
A comparison of the information seeking patterns of researchers in the physical and social sciences article
Searching and sourcing online academic literature: Comparisons of doctoral students and junior faculty in eduction article
Student digital information-seeking behaviour in context article

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