Webinar: Your Audience Comes First: The Key to Communication and Engagement
November 7, 2018
Your Audience Comes First: The Key to Communication and Engagement
Presented by Elyse Aurbach, Public Engagement Lead, Office of Academic Innovation, University of Michigan
This was a special reprise of the Gateways 2017 Keynote. This presentation is particularly useful for people presenting at conferences or to stakeholder communities.
Connecting people through scientific or engineering gateways requires effective communication. All gateway users – researchers, educators, public audiences – must understand the purpose, utility, and significance of the gateway if it is to be successful. Therefore, establishing effective communication practices to explain the project becomes critical to developing the gateway and ensuring its longevity. Fortunately, communication skills can be learned and practiced by anyone. Developing communication efforts with goals that align with those of the target audience, using storytelling to convey clear messages, and using appropriate language and visual elements are all key skills of a successful communication strategy. Putting these skills into practice can maximize the utility and benefits of your gateway for all parties involved.
Resources mentioned during the webinar:
- Read the article that describes the "half-life" exercise: "Half-Life Your Message: A Quick, Flexible Tool for Message Discovery" by Elyse L. Aurbach, Katherine E. Prater, Brandon Patterson, Brian J. Zikmund-Fisher, Science Communication. Volume: 40 issue: 5, page(s): 669-677 https://journals.sagepub.com/
doi/full/10.1177/ 1075547018781917 Article first published online: June 29, 2018; Issue published: October 1, 2018
- Learn more about RELATE (Researchers Expanding Lay-Audience Teaching and Engagement), the organization that Elyse founded and their workshops: https://www.learntorelate.org/
- To see Elyse's course materials for "Stand Up for Science: Practical Approaches to Discussing Science that Matters," visit https://www.edx.org/course/
stand-science-practical- approaches-michiganx-teachout- 3x. You'll need to make an edX account, but the course is free and you can view the archived content.
- Find out more about Elyse Aurbach at https://www.elyseaurbach.com/ and https://ai.umich.edu/