Texas Advanced Computing Center (TACC), Austin, TX
Looking to build a sustainability plan for your science gateway? Planning to write your next funding proposal?
Join us at the next Focus Week to create your starter sustainability toolkit!
Gateway Focus Week is an intensive week-long workshop designed for innovative research teams to work together on producing a strong sustainability plan. You’ll leave Focus Week with a clearer definition of your project's value, its audience, and its positioning in the competitive landscape along with tools you can use to continue as your project continues to mature. Take the time to step away from your desk and invest in your future!
Thanks to the generous support of NSF, we are able to offer this workshop with no registration fees for attendees. Attendees will only need to cover their own travel, lodging, and meal costs.
Focus Week 2024 will take place:
When: April 15-19, 2024
Where: Texas Advanced Computing Center (TACC), 10100 Burnet Rd, Austin, TX 78758
Airport: Austin-Bergstrom International Airport (AUS) -- 17 miles away from TACC
Ride share services are recommended if you chose not to drive.
Lyft or Uber enter “Texas Advanced Computing Center” as destination
Food: Light refreshments will be served through out the week with lunches provided Tuesday, Wednesday, Thursday, and Friday.
What will you learn?
Focus Week is a five-day program that walks teams through a sustainability toolkit and wraps up with a "Pitch Day" focused on each participating team delivering a presentation encompassing their sustainability planning done so far.
You and your team will work through the following activities during Focus Week:
Learn how to effectively communicate your project.
Understanding Your Audiences & Key Stakeholders
Identify who cares about your project, and potential new user groups.
Environment: Mapping the Landscape
Whether you started in 1995 or 2015, it doesn't take long for new competitors to emerge. Spend time researching and mapping out your known and new competition.
Marketing Tactics & Tools
Learn how to communicate your project's value to your audiences with selective marketing through tools like social media, newsletters, outreach at booths, and conference presentations.
Think about the big picture ideas. Learn how you can set the right goals for the right reasons, and learn how you can measure your success.
Why should someone be interested in your project? Build a concise value statement that will inform your audience and retain their interest vs. hitting the back button.
You have goals to expand your gateway or bring on new team members. Discover how you can forecast a budget that will get you the right resources without breaking the bank.
Explore the possible customer groups and subgroups that will find value out of your project other than the original audience your project is intended to serve.
Hear about the Focus Workshop from past attendees
Sustainability trainings are taught by our lead instructors, Juliana Casavan and Nancy Maron.
Juliana Casavan is a program designer and facilitator and teaches others how to build and implement strategies for success.
Currently, she is a program manager for MatchBOX Coworking Studio, the leading coworking space in Greater Lafayette, Indiana, where she coaches local startups and entrepreneurs through strategic planning and product development.
Prior to joining MatchBOX, Juliana was a founding member of the Purdue Foundry, an internationally recognized leader in university startups and technology transfer. During her time, she created Firestarter, the premier startup workshop of Purdue University, leading over 500 teams of researchers and students through the ideation process.